Strawberry 33×33cm

Photographing liquid at the time of impact is a fascinating practice. At the exact instant in which impact occurs, the so called “splashes” move at a speed far beyond what the human eye can perceive. Consequently, it is only after the image has been frozen photographically, that one can examine their finest details. One will then find after close observation that each splash is completely unique. The uniqueness of the splash depends on the intensity of the impact, which generates the crown around the liquid. Therefore, intensity of both speed and impact make it very difficult for a photographer to produce two similar shots.

The challenge for the photographer lies within the techniques used to achieve the desired effect. One shot may be done simply by natural means, without retouching, like a strawberry thrown in a spoonful of milk. Another project, however, may require an extremely sophisticated approach as in “Brazilian Soccer”. In this case, a few shots were taken in view of the concept, ahead of the final digital work.

Tony Genérico is one of these persons for whom the verb, “to move,” sounds like music and challenges are actual doors to new discoveries. In the name of photography, he has been Holiday on Ice´s prop maker in the effervescent sixties, and a barman in New York, where he used to drink and eat photography from the hands of masters like Philippe Halsman, from whom he learned the art of portraiture, and was part also of the group that had put together the Soho Gallery in 1972.

Until April 19, from 1:30 PM To 5:30 PM

Colorida Art Gallery
Costa do Castelo 63, Lisbon - Portugal
Tel 351 211 512 142
http://www.colorida.pt

Public transportation: Metro linha verde Martim Moniz, Eléctrico 28, Eléctrico 12
Parking: Portas do Sol - Alfama