Artipedia - Arts News

Pia Stahel

For three days this week, a Swiss art gallery will open its doors in Manhattan. Little Switzerland is a Berlin-based art gallery representing a roster of eight emerging Swiss artists. None of this would be unusual except for the fact that the gallery doesn’t really exist, and the artists are all the fictional creation of one (American) artist: Dan Levenson.

This year Little Switzerland will present large-scale color photographs showing several of the gallery artists at work in their Zürich studios and modeling the new line of Little Switzerland branded apparel featuring the gallery’s distinctive logo. Little Switzerland apparel will be on sale for those who’d like to become a part of this conceptual project.
-Hans-Ruedi Girschweiler, Zürich

Opening event: Thursday, October 18, 6-9 PM
Saturday & Sunday, October 20-21, 2-6 PM

Location: Little Switzerland
Suite 506
EFA Studio Center
323 West 39th Street, NYC 10018
between 8th and 9th Avenues

For further information: Dan Levenson
T: 917.519.1565
kontakt@littleswitzerland.de

This entry was posted on Sunday, October 14th, 2007 at 12:22 pm and is filed under New York. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.